AFTER SUN

A Summer State of Mind

Summer style becomes more interesting when it stops looking overthought. In After Sun, 3GUYS brings back the effortless side of summer dressing through bold shades, relaxed proportions and pieces that make an impact without losing their natural ease.

The S/S ’26 collection approaches men’s swimwear as an essential part of the complete look, rather than an isolated choice reserved for the beach. Printed swim shorts, solid-colour designs, lightweight shirts, graphic t-shirts and relaxed tops come together in outfits that move naturally between beachwear, resort style and contemporary casual menswear.

The balance lies in the contrasts: bold colours alongside earthy tones, clean lines set against more expressive prints, and relaxed fits finished with details that complete the look. A strong summer outfit does not need excessive styling; it needs the right proportions, considered choices and enough character to avoid looking like everything else.

After Sun captures this exact approach: contemporary men’s summer clothing that feels natural to wear, easy to combine and unmistakable in its identity. Designed for the beach, summer escapes and days in the city that call for fewer layers, but never less style.

The photoshoot took place at Galiantra, which we would like to warmly thank for its hospitality. Its distinctive setting gave the editorial the effortless, almost cinematic summer atmosphere that perfectly matched the world of After Sun.

Models: Rodri Meli, George Dimou

Photography: Spyros Panagopoulos